Own label is a delightful book of design nostalgia showing packs that surely must have been in every middleclass household across the land. A short film using the distinctive packaging showcased in the book own label. Own label by sainsburys design studio in pictures art and. Jonny trunk, emily king, damon murray, stephen sorrell. The british supermarket was developing its distinctive range of own label. Prices held for at least 8 weeks from 2 january 2020. This is an outstanding book by jonny trunk, who is probably better known for his day job as a vinyl archaeologist with his record label, trunk records. The supermarkets lovingly preserved packaging samples stirred proustian memories in trunk. This book examines and celebrates this paradigm shift that. In 1962, when peter dixon joined the sainsburys design studio, a remarkable revolution in packaging design began. An essential book for graphic designers and those interested in cultural nostalgia from the 1960s and 1970s, own label offers a unique historical insight into how the foods we ate were packaged for our consumption. From salt and vinegar crisps to cornflakes, supermarket vintage packaging is a blast from the past. In order to buy products from us and check out of the website you need to enable cookies in your web browser before using the site.
Sainsburys design studio 19621977 by stephen sorrell. A new expanded edition of this musthave book for all graphic designers when designer peter dixon joined the sainsburys design studio in 1962, he ignited a. The own label book is a documetnation of peter dixons approach to sainsburys ownbrand product design graphic design, desig, modern design, sainsburys, supermarket, paireddown he may not be a household name in the uk, let alone beyond, but its safe to say that graphic designer peter dixons creations found their way into many a british home during the 1960s and 70s. Printed on high quality paper, it is crammed with photographs and scans of the packaging and labels designed by the sainsburys design studio between 1962 and 1977 and it highlights just how much. It all started in the mid 1970s, when i used to go shopping with my mother, in the local sainsburys. Produced in collaboration with the sainsbury family and the sainsbury archive in london, own label examines and celebrates this paradigm shift that redefined packaging design. For each item sold all profits will be paid to comic relief limited which donates its taxable profits to comic relief. They also helped build sainsburys into a brand giant, the first real super market of the time. The supermarket was developing its distinctive range of own label products, and dixons designs for the line were revolutionary. In 1962, when peter dixon joined the sainsburys design. In fact, nostalgia was what tempted its editor jonny trunk to propose the book in the first place after a visit to the sainsburys archive.